Levis Advertising Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Levis Advertising Analysis - Research Paper Example The advertisement illustrates a young buyer, with a less-dapper appearance, engaging in environmental connection by crawling through mountainous grasslands, clearly enjoying the experience with natural lifestyle. Using Levi’s Jeans as the appropriate clothing for this type of activity, it illustrates how the brand attempts to connect to naturalism, spontaneity, and in some degree rejection of urban lifestyle. Levi’s is working as the catalyst product to help youths who are either frustrated with urbanism and the fast-paced lifestyle of large city living or to remind consumers that Levi’s is the most appropriate brand for natural living because of its rich history during a historical period of development in the nation. Levi’s relies heavily on its brand equity for its very long history of product achievements and brand preference, which is illustrated by the type of consumer that most largely uses Levi’s products. People who are in their 20s and early 30s are experiencing what psychologists refer to as a quarter-life crisis, growing more frustrated with mundane and mediocre lifestyles (Macrae 1). Levi’s understands its buyer market preferences, those who get proverbially lost in the shadows of society in large urban environments with high populations and extremely diverse lifestyles associated with music, entertainment and outward socialization. Thus, Levi’s attempts to illustrate that it can serve as a motivator for individuals who want to break free from this mundane living and reconnect with their individualism, traditionalism, and natural preferences.